One guided phone scan is designed to produce your model and measurement estimates: arms, shoulders, chest, waist, inseam. Yours from every angle.
Designed so base measurements stay available with no template attached. How the scan worksScan · Closet · Fit · Style · Share
Your body. Your wardrobe. Your looks.
Scan yourself once with your phone. Photograph your clothes into a digital wardrobe. See how garments fit against your own measurements, build outfits from what you own, and keep private shares of looks you choose to publish.
Estimated, with context
Every value carries provenance, confidence, and its scan date. We publish no accuracy number without substantiation.
Your body data is not social
Body data is not posted by default or auto-published. Raw capture photos are deleted within 24 hours after successful processing and immediately after failed or abandoned processing.
Why not just my usual size?
Letter sizes vary by brand. We compare your measurements with the garment data available for each brand.
No sign-in product walkthrough
The whole loop, in five taps.
Move from a scan result to Closet, On you, fit evidence, and the Room. This demonstration uses fixture-only Sample data, sends nothing, and does not perform a scan.
Step 1 of 5: scan result
Open the full walkthroughEstimated / supported / interval 97.1 to 99.7 cm / scan 2026-07-12
Fixture example: shirt, suit, and trousers inputs.
Private closet / 6 items
Auto-detected fields stay editable until confirmed.
On you / generated appearance
Generated appearance pending render capability. This is not fit evidence.
Marlow & Co / Oxford shirt
MBest-supported match
Personal feel, movement, wear, and washing are not predicted.
The Room / private share
Concept post - fictional. Room Reduce keeps deliberate private shares only.
One place · five things
Scan. Template. Closet. On you. Together.
Wedding dress, suit, gown, trousers: apply a garment template and get your measurements for that garment, derived from your scan.
Remove the template, the base stays.
Capture
Correction
Detected: Shirt - Navy - Cotton
Catalogued
Photograph your clothes. Every piece extracted into your digital wardrobe: catalogued, searchable, all on one screen.
Closet photos stay yours. Shared only when you choose.Generated preview
Mix pieces from your closet and see the combination on your model. Change the style, change the colour, before you commit.
Previews are labelled generated imagery. Fit evidence is shown separately. The honesty rulesShare a look privately when you choose. Discovery, follows, comments, and public profiles stay unavailable under Room Reduce.
Your measurements are never part of your profile.Supported brands, compared against your measurements: which size, which zones clear, what the evidence is. Buy at the retailer with that evidence in front of you.
Search the coverage directoryBase versus template
Same body. Different garment spec.
Drag to compare the base estimate with a dress-shirt template. The body does not change. The derived measurement list updates independently. Concept illustration · fictional fixture values.
Base estimate
Dress-shirt template
Derived independently · base estimate unchanged
Any garment. Your numbers.
Measured for your
suit
Wedding dress. Suit. Gown. Denim. Shirt. Coat. Apply a template, get the measurements that garment needs, derived from one scan.
Derived independently - base estimate unchanged
Concept illustration · fictional fixture values
The atelier, carried forward
Fit starts with a form of you.
For two centuries, tailors have worked against a dress form: a stand-in for the body, measured and trusted. Alex Folzi began in 2010 as a menswear and leather goods house. This is the same idea, rebuilt as an instrument: a measured model of you, with the confidence of every value shown.
How the scan works
Stand. Turn. Measured.
This demonstration uses fixture-only Sample data, sends nothing, and does not perform a scan.
01 · Position
Stand your phone up. Step into the frame.
Prop your phone against anything. The camera guides you into place.
02 · Turn
Turn slowly. Voice and haptics guide the pace.
One slow turn. Guided by voice, sound, and vibration, with no need to guess.
03 · Your model
Rotate it. Tap any zone for its number.
Your model appears with every measurement labelled: how it was derived, and how strong it is.
Concept illustration of the planned capture flow. Example values are fictional.
Accuracy & honesty
We measure. We do not pretend.
A phone scan produces estimates. We show you how strong each one is instead of implying certainty, and we publish no accuracy number until we can prove it.
It will
- Estimate the measurement zones it supports
- Tell you which values are strong and which are limited
- Compare your numbers with a brand's documented garment data
It will not
- Replace a tailor's tape or an in-person fitting
- Promise a suggested size will fit
- Invent data a brand has not published
One measurement, four evidence states
Landmarks are visible in the capture, so this value is supported more directly.
Concept illustration · fictional fixture values
Scan history
Versions stay visible.
A new scan is a new version. Nothing is overwritten.
Concept illustration · fictional fixture scans and values
Privacy and your body data
Real controls, described honestly.
Service processing is explained. Optional uses stay separate and off by default.
Raw capture retention
Raw capture photos are deleted within 24 hours after successful processing and immediately after failed or abandoned processing.
Three optional consents
Model training, brand sharing, and social sharing: independent, revocable, off by default.
No body-data analytics
No analytics or ad network receives measurements, body images, or body-derived attributes.
Deletion with clear boundaries
In-app deletion targets primary systems within 24 hours. Vendor copies and backups follow their schedules.
Supported brands and coverage
We only guide where we have supported data.
When a brand is not covered, we say so and do not guess. Search the live directory to see full, partial, and unavailable evidence before scanning.
Planned launch pricing
The instrument is free. The atelier is Plus.
Pricing is planned and purchase availability is not announced.
Alex Folzi
- Guided scan and base measurements with provenance when a production scan provider is configured
- Your digital closet, unlimited items
- Fit evidence on supported brands
- Every garment template, derived on screen
- On-you previews within daily generation caps
- Private deliberate shares only. Discovery and follows are unavailable.
- Closet-based outfit suggestions when you ask for them
Alex Folzi Plus
- Everything in free
- Higher on-you generation caps when billing ships
- Tailor-ready spec-sheet PDF exports
- Wardrobe analytics in the account UI
- Not purchasable today. Live billing returns unavailable until Apple env is configured.
Pricing remains planned and may be refined. Purchase availability is not announced. Browse-only access is available in the desktop web app.
Development build
Fixture journey from the in-progress app.
These loops reuse existing journey and mock assets from the repository. They show interface shape, not a live capture. Development build · fixture data.
Choose a path
One product. Three ways to stay close.
Waitlist and role-interest submissions require email confirmation. No iOS launch date is announced, and submitting a form does not create an account.